Colin Paterson, head of marketing at DriveTech UK, has become association secretary and head of marketing at the Association for Driving Licence Verification (ADLV).

Colin Paterson, head of marketing at DriveTech UK

Paterson brings extensive senior marketing and communications experience through roles including Tracker, Vodafone Automotive and the Institute of Advanced Motorists.

As secretary of the ADLV, he will play a central role in policy development and working with the DVLA at the ADLV, which was founded in 2015 and now accounts for over 80% of licence checks on behalf of industry. It’s also recently added tacho and CPC data to its offering, with other significant datasets due to be added in the near future too.

Paterson commented: “Over the coming months my role will be to help the ADLV publicise the great services its members offer to fleet motorists and the wider community for the good of road casualty reduction and safety compliance. This core compliance will then often encourage an even greater commitment to ensuring people driving for or on business do more to improve their driving skills. This too will help to reduce road deaths and serious collisions, and save significant costs for businesses into the bargain.”

ADLV chair Malcolm Maycock added: “In addition to considerable sector experience, Colin brings with him impressive levels of enthusiasm and vision; especially in areas such as driver risk management and training. This makes him the ideal person to serve with the ADLV and I look forward to working closely with him across a wide range of ADLV programmes and campaigns.”