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DriveTech training videos to provide ‘quick nudges’ on fleet safety best practice

By / 5 months ago / Latest News / No Comments

DriveTech has launched a series of new training videos, providing an easier way for fleets to engage with drivers on safety.

The 90-second clips share messages about compliance, driver behaviour and cost savings portrayed through engaging short stories, ideal for viewing on mobile devices

The Driver’s Mate series of videos is designed to remind professional drivers of their moral and legal obligations just before getting behind the wheel. Each 90-second clip shares messages about compliance, driver behaviour and cost savings portrayed through engaging short stories, ideal for viewing on mobile devices. And there are hundreds of videos already available.

The development of the video has been led by David Wales, one of DriveTech’s product solutions specialists, and draw on his years of driver training experience, specifically within the commercial / professional vehicle market place.

The videos have been conceived to offer quick ‘nudges’ to promote best practice that would work around drivers’ busy daily lives, providing key learning outcomes that will benefit their safety and encourage them to become better drivers over time.

Leo Taylor, head of product solutions at DriveTech, said: “After spending time evaluating training programmes with our customers, it became clear that there is a role for us to support businesses in communicating safety practices on a more ongoing ‘little and often’ basis. We know that reinforcing and reminding of policies and procedures works but this needs to be in an engaging and manageable way for the business and drivers. This led us to create ‘Driver’s Mate’, which is an informal, effective way of keeping fleets up-to-date with their training in just 90 seconds.

“With DriveTech’s depth of driver risk and driver training experience, we have developed hundreds of episodes, meaning that drivers could be prompted with nudge reminders almost daily.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.