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Digital remarketing developments to come under VRA spotlight

Revolutionary developments in digital technology are to be spotlighted at the July meeting of the Vehicle Remarketing Association.

New VRA website

The VRA’s website brings a range of ways for members to interact with the association

Taking place on 11 July at Geldards in Derby, the event will include presentations on ‘How to Thrive in a Competitive Digital Marketplace’ by Nick King, director of insight at Auto Trader and ‘The Current State of Online Motor Retail in the UK’ by Rob Severs, VP data and insight at iVendi. There will also be an analysis of the current used car sector by Derren Martin of Cap HPI.

Glenn Sturley, chair at the VRA, said: “There have been dramatic shifts in how vehicles are remarketed over the last few years thanks to digital technology and we expect there to be more in the near future.

“This change is reaching everything from how fleets dispose of vehicles, to how dealers retail them and every point in the remarketing process in-between, from vehicle movements to preparation. It is a very important subject for our industry.”

The VRA has also launched a new website designed to provide members with a greater range of methods to interact with each other and with the VRA board, including forums, blogs, regular news sections and more.

Sturley added: “We are currently in the midst of a recruitment drive and the website is a key element of our proposition. We’d urge anyone working in the remarketing industry to visit www.thevra.co.uk and take a look.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.