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Demand outstripping supply for Kia e-Niro EV

By / 2 years ago / Latest News / No Comments

All 900 allocated UK units of the new Kia e-Niro electric car have all-but been sold in less than a month, according to the carmaker but a bottleneck in the supply of batteries could cause ordering delays.

Kia e-Niro

The Kia e-Niro has a WLTP-rated range of 282 miles to a full charge

The hotly anticipated car is currently the UK’s longest range electric car in its class, with a WLTP-rated 282-mile range from a full charge, and with support for 100kW rapid charge rates at compatible charge points.

The issue for fleets is that supply cannot currently keep up with demand, with battery production being pointed at as the primary bottleneck. Customers placing orders for the e-Niro may therefore experience lengthy waiting times before their car is manufactured and delivered – following the first allocation of vehicles destined for the UK having been sold.

Things aren’t about to get any better soon either, with Kia ensuring a mix of fleet and retail cars are fairly distributed, effectively reducing the allocation for fleets.

Clarifying Kia UK’s position in regards to fleet/retail sales in the UK for the e-Niro, John Hargreaves, head of fleet and remarketing at Kia Motors UK, said:

“Our volume for 2019 is 900 cars within the UK. We will be reviewing each order to make sure that there is a named customer behind each one to ensure that a fair allocation is given to both fleet and retail customers. We are currently reviewing our supply with head office in Korea and should any additional orders be allocated we will do our best to ensure that these arrive in the UK.”

A Kia UK representative added that battery supply from both SK Innovation (the company that supplies the e-Niro battery) and Samsung SDI (that supplies batteries to Kia’s sister-brand Hyundai for the Kona Electric) are both looking to increase capacity two-fold by the end of 2019, with a further third added by end-2020. However, these increases would not necessarily guarantee additional allocation to the UK due to demand from other markets and competitors also relying on battery production increases from these and other battery manufacturers. A spokesperson for the company did add that they are fairly sure of an increase in allocation for 2020, but it is too early to say by how much.

Kia is set to introduce a new Soul EV later this year, which Fleet World was told will receive similar allocation in the UK to that of the e-Niro – roughly 1,000 units. Furthermore, Kia is set to reveal an all-new electric car concept at the Geneva Motor Show next month.

Fleets looking to go electric may therefore be forced in the short term to look at alternatives including plug-in hybrids, although these too are constrained by battery supply.

The issue is not isolated to Kia alone, however, and is an industry wide problem. The implication is that despite several forecasts suggesting electric vehicle adoption may be rapidly deployed once a tipping point is reached, and with further pressure being placed on fleets to ‘go green’ by governments, the market share of battery electric vehicles specifically is likely to be far slower than predicted.

Of the 95,764 cars Kia sold last year, 7.6% were AFVs (including hybrid, plug-in hybrid and full-EV), while the market average was just 6%. The UK is the largest European market for Kia, and fifth globally.

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.