Independent, but benefiting from the full ownership and backing of Days Motor Group, Days Fleet operates in excess of 9,000 funded vehicles and has more than 60 employees.

In recent years the company has expanded to provide a complete range of in-life vehicle, driver and journey management services in addition to a comprehensive array of vehicle funding solutions and the name change is intended to herald the move.

The change of direction is expected to not only bring growth in the company’s core funded fleet but, critically, major expansion in managed vehicles – company cars and vans and ‘grey fleet’ vehicles.

Days Fleet director Aled Williams said: “The fleet market has changed rapidly in recent years and continues to evolve very quickly. Clients and prospects are looking for total mobility solutions; that may embrace vehicle funding or may not.

“Days Fleet offers a wide range of ancillary in-life vehicle management products which are part of the mainstream enabling best practice management of cars, vans, drivers and journeys.”

Admitting that it can be difficult to talk to clients and prospects about providing a cradle to grave fleet solution when a business has the words ‘contract hire’ in its name, Aled Williams added: “Days Fleet is a dynamic company and by changing its name it is moving with the fleet market as it continues evolve. We are able to offer existing and prospective clients far more than contract hire or finance on vehicles.

“The name change will enable Days Fleet to secure discussions with far more customers and provide in-life vehicle management solutions and help manage their current funding arrangements more effectively.”

Looking forward, Williams says rapid development of technology and the ‘connected car’ means Days Fleet could expand its range of managed services to meet client demand and embrace not only ‘grey fleet’ vehicles – employees’ privately owned cars driven on business – but spend by employees on taxis, chauffeur management and car club use.