Eurig Druce has been appointed as the new sales director at Citroën UK and DS Automobiles, effective from 1 October 2016.

Eurig Druve joins Citroën UK as sales director

Druce joined the PSA Group in 2001 and has held a number of key positions across the group, including field sales manager, head of regional operations, and most recently PSA Group’s director – parts & service operations.

Bek Hassan, managing director of Citroën UK and DS Automobiles UK, said: “As we prepare ourselves for the launch of several significant products in the months and years ahead – it’s important for us to focus on strengthening the Sales Division within the UK.”

Druce added: “After 15 years within the Group, I’m thrilled to take on this new role. The Citroën and DS brands are going from strength to strength, and I’m looking forward to being a part of both iconic marques’ future in the UK.”