Buyer confidence in online auctions on the up

By / 11 years ago / Latest News / No Comments

The volume of used vehicles sold via G3’s online channel is up 21% year on year, with finance cars contributing to approximately 6% increase in these volumes, with the rest made up through the increase in fleet vehicles to the marketplace. The average age of the online vehicles sold is up slightly year on year to 39 months with an average mileage of 44.2k miles.

Tom Marley, head of operations at G3 Remarketing, commented: ‘It is clear that dealers are becoming more confident in buying stock from online auctions and see the benefits of the online platform, over a bricks and mortar auction. We know dealers like the convenience and time saving features of bidding on auctions from the comfort of their office, or while they are on the move.’

However, Matt Dale, director at G3 Remarketing, raised a word of caution about the online marketplace: ‘There are an increasing number of companies that jumping onto the “online” bandwagon professing that their service is the best in the marketplace. Customers should be careful in selecting the appropriate partner when it comes to online remarketing. Just throwing vehicles onto a virtual auction portal doesn’t work, it’s all about the support service and the promotion of this stock that’s makes a partnership succeed.’

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.