BP Pulse has announced that it’s stopped selling home charge units directly to consumers and will instead focus on public and fleet charging.

BP Pulse said it would focus on on-the-go, destination and fleet charging sectors, such as its recently opened Gatwick hub

The charging specialist said it was an “adjustment in its ambitious EV infrastructure plans” but added that it would still sell home chargers to fleet customers.

A spokesperson continued: “Charging at home is key for some fleets whose drivers take their vehicles home. With increasing numbers of UK fleet drivers switching to electric vehicles, BP Pulse provides the products and services that allow them to keep their businesses running.”

The company said that it remained fully committed to its plans to deliver on-the-go and destination charging infrastructure. This includes its target to increase its rapid and ultra-fast charging network fivefold by 2030, including hundreds of charging hubs.

Akira Kirton, vice president, elaborated: “BP Pulse is committed to delivering the world-class charging infrastructure the UK needs, but to do so we must ensure we are fully focused on the areas in which we believe we can make the greatest impact.

“By discontinuing our direct-to-consumer offer, we will be able to devote our full attention to providing the best possible EV charging offer for electric vehicle drivers and EV fleets.”

Customers who have already purchased BP Pulse home-charging units will still be supported by the company, including honouring the full, three-year warranty period and completing installations.