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Blue overtakes silver to become top car colour choice

The AA Populus poll of 25,810 drivers found that 21% of respondents voted for blue followed closely by silver (19%), black (18%), and red (14%).

Members aged 18-24 top choices are black (29%), blue (17%), and white (15%). Whereas those aged 65 and over top choices are silver (24%), blue (20%), and red (15%).


The Top Car Colours 2015

(2013, 2011 scores in brackets)

Question: If you were given a free choice as regards the colour of your next car which of the following would you choose?

1.    Blue 21% (23%, 23%)  

2.    Silver 19% (29%, 25%)  

3.    Black 18% (23%, 14%)  

4.    Red 14% (9%, 11%)  

5.    White 8% (4%, 4%)  

6.    Green 5% (6%, 7%)  

7.    Two colours i.e. white/black 3% (na)  

8.    Yellow 2% (1%, 1%)  

9.    Beige 1% (1%, 1%) 


Despite blue being the most popular choice overall, the actual percentage selecting blue fell, although silver was the biggest faller (29% in 2013 to 19% in 2015). Silver was most popular during the recession possibly as people wanted to feel prosperous by showing off a precious metal colour. The proportion selecting white and red also rose significantly in the last two years. 

The AA added that when it comes to reselling the car there are now three clear contenders for most saleable colours – blue, silver and black. Sellers of purple or beige cars may struggle. There is also evidence that two-tone cars can struggle to sell.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.