BCA appoints chief marketing & data officer
Digital marketing specialist Dene Jones is to join BCA as chief marketing & data officer from February.
Jones brings more than 20 years’ industry experience, specialising in digitally transforming businesses through highly data-driven analytical approaches that enable the delivery of material improvements in business performance.
His board experience spans strategy, sales, marketing, product development, operations, payments, intelligence, corporate finance, M&A, across a spectrum of industries internationally including; academia, consumer packaged goods, consulting, digital gaming, fin-tech and retail.
BCA executive chairman, Avril Palmer-Baunack said Jones “brings a wide range of valuable experience to the role gained across a number of innovative digitally-driven international businesses. He joins BCA at an exciting time as we continue to invest and innovate to help meet the changing needs and dynamics of the automotive industry.”
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