The deals are the first of their type to be established by ATS Euromaster and will mean close partnership working with Huw Lewis Tyres and Modern Tyre Service – two well respected independent tyre retailers which share ATS’ focus on quality, safety and customer service. 

The agreements give ATS Euromaster car, van, coach and truck fleet customers access to service centres in these two areas, each backed-up by a mobile fitting resource. Both partners will also provide 24/7 roadside rapid response for commercial vehicle tyre-related breakdowns.

Ian Stuart, Group managing director of ATS Euromaster, said: ‘Our customers already benefit from access to the country’s largest mobile service fleet and the second largest wholly-owned network of fast-fit centres in the UK. Appointing a select number of service partners ensures we can offer broader coverage, even in areas where there isn’t the demand for a dedicated ATS centre.’

In the event a fleet customer requires support in mid-Wales or Northern Ireland, the two network partners will provide the necessary assistance – authorised via ATS Euromaster’s 24/7 customer service centre in Birmingham. Costs and invoicing will follow agreed ATS Euromaster pricing structures, and customers will be billed directly by ATS Euromaster.

The partnerships are designed to be mutually beneficial; customers of Huw Lewis Tyres and Modern Tyre Service will have access to ATS Euromaster’s network of more than 350 centres, which stretch from Inverness to Penzance, when outside of their own service provider’s coverage.

Huw Lewis Tyres operates three fast-fit centres, in Aberystwyth, Lampeter and Machynlleth.  These new locations will strengthen the coverage already provided by ATS Euromaster in Wales via 35 existing centres.

In Northern Ireland, ATS Euromaster fleets will have access to two Modern Tyre Service centres in Belfast, and one in Lisburn.