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Aston Barclay augments digital push with new Cascade suite

Aston Barclay has launched a new Digital Solutions arm, headed up by its Cascade suite of remarketing solutions.

Neil Hodson, Aston Barclay group CEO

Neil Hodson, Aston Barclay group CEO

Developed to ‘connect customers to cars’ through a mix of digital and physical remarketing channels, Cascade combines Aston Barclay’s new e-Valuate, e-Hub, e-Xchange and e-Live products into an end-to-end used vehicle proposition for dealers and leasing vendors, from initial used car appraisal through to wholesale disposal and onward delivery to buyers.

The suite offers a smart dashboard for ‘at a glance’ decision-making featuring real time market intelligence to optimise vehicle control and management during the vehicle life-cycle.

The process starts with the e-Valuate vehicle appraisal App, allowing dealers to accurately appraise incoming vehicles with valuations referenced from Cap used car data or a customer’s own pricing matrix, as well as a guaranteed purchase price from The Car Buying Group.

All data captured, including inspection reports and images, is saved on the back office for the e-Hub dynamic control and report management tool, which allows vendors to decide whether the vehicle is kept for retail or uploaded to a second phase of the Cascade journey with wholesale disposal to open or closed buyer groups.

The e-Xchange platform allows vendors the opportunity to fix the duration the vehicle is to be advertised for disposal, as well as set Buy Now and minimum reserve prices. Should the vehicle sell, the buyer arranges logistics and payments with the vendor. If the vehicle is unsold, it then flows into either a physical or online e-Live auction.

Neil Hodson, Aston Barclay group CEO, said: “The Cascade digital journey is seamless in taking individual used vehicles from initial vehicle appraisal, right through to physical delivery to the buyer with a number of options to increase speed of sale including dealer underwriting from The Car Buying Group.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.