ARI Fleet UK commits to business growth following new leadership appointments

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Operations director Romy Bria transfers from ARI Fleet Canada and Jason Chamberlain joins from BT Fleet as sales director, completing ARI’s leadership team.

Bria’s new role will see him lead the UK operations team, overseeing the integration of international systems and developing the company’s range of services to maximise ARI’s global offering. He was previously director of fleet management services at ARI Fleet Canada and played an instrumental role in implementing new maintenance control systems into the contact centre. 

Chamberlain joins ARI Fleet UK having previously held senior sales and account management positions at Venson Automotive Solutions, GE and ALD Automotive. Most recently, Jason was national sales manager at BT Fleet. He brings extensive experience in both public and private sector sales and account management, including “blue light” emergency service fleets.

Keith Allen, managing director at ARI Fleet UK, said: ‘The addition of Jason and Romy to our senior leadership team is the final piece of the puzzle for us, and cements the foundations we have been laying for the business over the last two years. We are entering 2014 in a strong position and are committed to growing the business even further over the next 12 months.

‘Romy has extensive knowledge of our global business and will make a fantastic addition to the team here in the UK. Jason has worked in various roles in the fleet sector for the majority of his career and will bring a wealth of sales, client relationship and leadership skills with him.’

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.