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Alphabet ‘Business Briefings’ to tackle key fleet issues

Alphabet is running a series of ‘Business Briefing’ guides to help provide answers to the big questions keeping fleets awake at night.

Agata Stachaszewska, head of marketing & business development, Alphabet (GB)

Agata Stachaszewska, head of marketing & business development, Alphabet (GB)

The leasing and fleet management specialist has already published the first Business Briefing, dubbed ‘Are your vehicles driving your business?’, which looks at the significance of efficient fleet management and outlines future Business Briefing topics. These will cover the vital subjects of how vehicle choices can help or hinder the financial performance of your business, planning for changing emissions regulations and tax legislation and keeping up to date with Duty of Care responsibilities.

The project has been spearheaded by head of marketing & business development Agata Stachaszewska, who joined Alphabet (GB) earlier this year from the company’s Munich-based headquarters, Alphabet International, where she held the position of manager for business strategy & market intelligence.

Stachaszewska commented: “We’re really excited about the reaction to our new Alphabet ‘Business Briefings’ as they address the key topics which are ‘front of mind’ for small to medium-sized fleets. In my previous role in Munich, I led an international research project which looked at the key areas of interest for decision makers and influencers across Europe and in each Alphabet market.

“These ‘Business Briefings’ were developed specifically in response to the feedback we received from UK-based fleets as part of this research project.”

She added: “In terms of my role, I’m inspired by the scope of it and the opportunity that Alphabet has in the UK market. The UK is one of the largest and most sophisticated markets of the 22 that Alphabet operate in worldwide and I’m thoroughly enjoying moving our marketing and business development activities forward in this well-established market.

“Our ambition is not to stand still but continue to innovate for the benefit of our customers, harness the potential of technology allied with our knowledge and mobility expertise and so continue our journey of digital transformation.”

For more information on the new Alphabet Business Briefings, please click here.


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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.