ADT gears up for further growth as fleets target Duty of Care

The firm has reported a 30% rise in the number of drivers being monitored and managed by ADT in 2014 as companies strived to achieve higher levels of road safety, Duty of Care and operational performance.

ADT significantly increased the number of driver workshops to 100 up from 30 the previous years, while total training days grew annually by more than 25 per cent. Meanwhile, the company also rolled out a new e-learning package, expanded its international capabilities and developed an enhanced reporting and monitoring package to better meet the need of car, van and HGV fleet operators. 

In particular, the company introduced Riskmapp, a web-based portal that supports an integrated approach to managing risk and ensuring legal compliance. It also officially launched DriveSafe 2015, a new study designed to explore if behavioural profiling can be used by businesses and the fleet and insurance sectors to identify whether someone is a high driving risk.

Andy Phillips, director of Applied Driving Techniques, commented: ‘We are certainly seeing a greater number of organisations looking to enhance employee safety and wellbeing, protect corporate reputation and operate a responsible fleet, which helped us achieve record growth during 2014. With this in mind we have been investing heavily to meet this added demand and we have already secured a number a new partnerships that will commence this year. This is expected to double the number of drivers monitored and managed by our risk management offering over the next 12 months.’

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.