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Addison Lee switches to full Michelin tyre policy

The firm was using mid-range tyres on its 4,700 vehicles, but after testing Michelin tyres on eight cars, including a Ford Galaxy and Mercedes-Benz S-Class, fleet manager Rob Daniels has implemented a full Michelin policy.

Under the new policy, around 3,800 Ford Galaxy, 30 Mercedes S-Class and 260 E-Class vehicles will be fitted with Michelin tyres, along with Addison Lee’s Taxybike fleet.

Daniels explained: ‘The results of the trial proved that Michelins are the best tyres for our business. We were getting at least 8% longer from the Michelins than any others – that’s a difference of 10,000 miles on our Galaxy and even more on the S-Class.

‘When you have got a fleet the size of ours covering the amount of miles we do every day, that difference will translate into significantly fewer tyre replacements each year. That will save us money, but it will also reduce the inconvenience to drivers of changing the tyres – meaning they can spend more time on the road.

‘It also puts us in a fantastic position in terms of further business expansion.’

He added: ‘We’re proud to be associated with the Michelin brand name which, like Addison Lee, is associated with quality and longevity.’

Michelin key account manager Martin Thompson said: 'The independent trials clearly demonstrated the longevity benefits Michelin tyres will bring to the business, and we know drivers and passengers will also enjoy higher performance, comfort and safety on Michelin rubber.'


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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.