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Addison Lee deploys what3words location technology for precise navigation

By / 7 months ago / Latest News / No Comments

Addison Lee is using progressive location technology to ensure precise navigation for both private hire and courier bookings.

The what3words system divides the world into a grid of 3m squares and gives each a three-word identifier to give exact location details

The what3words system divides the world into a grid of 3m squares and gives each a three-word identifier to give exact location details. Entering ///admiral.turkey.pushed as a destination in the Addison Lee app, for example, will take you to the front entrance of what3words’ London office. If passengers were looking to go to the canal side entrance they could be dropped off at ///bands.piano.gave and walk to ///youth.runner.guess

In comparison, recent addressing research indicates only 34% of UK postal addresses lead to the front door. And 22% of respondents who responded to the survey had been taken to the wrong place entirely after inputting postal addresses into sat nav.

Addison Lee said the new technology would ensure people and parcels precisely picked up and dropped off, minimising contact with others and enhancing safety. What3words is also accepted by 85% of emergency services in the UK, including the Metropolitan Police.

CEO Liam Griffin said: “Among the millions of journeys and deliveries we do every year, there’ll always be some that need extra detail due to London’s wonderful scale and complexity. Our partnership with what3words will give us the extra accuracy to get our customers and deliveries to the exact right location – whether that’s the right office doors for your job interview or the gift to the deliveries entrance.”

 

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.