Telematics brand Abax has appointed Joe Medina-Browne as commercial director for the UK.

Joe Medina-Browne, commercial director at Abax UK

Medina-Browne will lead and oversee the UK business’s operations, and takes over from Bart Claes, Abax’s commercial director for Netherlands and Belgium, who has managed the UK role on an interim basis since September.

Medina-Browne has a proven track record in driving business growth in previous roles and will help position the company for further expansion opportunities, following its recent acquisition of fleet management and tracking firm Movolytics.

Erik Rehn, head of sales operations, said: “As a leading European SaaS (Software-as-a-Service) company, we continually strive for innovation and excellence. Joe’s extensive experience in driving sales growth and fostering strategic partnerships aligns perfectly with our mission. His dynamic approach and fresh insights are crucial as we expand our reach and strengthen our position in the market.

“We’re confident that under Joe’s leadership, our UK team will achieve new milestones and contribute significantly to our overall success.”