JLR global sales up 19% in 2010
Sales were up for every quarter versus 2009 thanks to new model introductions and facelift programmes.
Land Rover delivered a strong performance in the majority of its 102 markets, with sales up 25% globally. The brand's top five markets were the UK, United States, China, Italy and Russia, which accounted for 66% of sales alone. Notable product performances were delivered by Discovery 4/LR4 up 45%, Range Rover and Range Rover Sport up 30% and Freelander 2 up 21%.
Global brand director John Edwards said: '2010 remained a challenging year for the automotive sector and yet, against this backdrop Land Rover delivered a powerful global performance throughout the year with March the highlight when we achieved our best ever sales month in history. Our updated model line up and the debut of the Range Rover Evoque has created a real buzz around the brand and customers are clearly delighted with our offerings.'
Jaguar's sales for the year were the same as that of 2009. The brand's top five markets were the UK, United States, Germany, China and Italy, which combined equated to 74% of sales for the year. The XF continued to do well with sales globally up 8% and the brand said that the new XJ has been well received internationally, particularly in the US, which accounts for almost 40% of sales.
Commenting on Jaguar's sales performance, the global brand director Adrian Hallmark said: 'This year saw the completion of a revitalised Jaguar line up with the critically acclaimed new XJ. Jaguar now has a very strong stable of products which are clearly capturing the public's imagination. The environment remains tough but I am cautiously optimistic for the coming year.'