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German luxury car brands put in strong performance for first half

By / 7 years ago / Latest News / No Comments

In June, Audi sold around 99,250 cars worldwide, up 8.7% on the same month in 2009 and beating even the strong sales figures from the previous month of May.

Growth was particularly pronounced in Asia-Pacific, which was up 48.7%, and China, up 61.6%.

For the first half of 2010, the carmaker sold 554,950 cars – an increase of 19.1% on the same period last year. Strong performances were again seen in Asia-Pacific, up 56.8%, and China, up 64.3%, as well as the USA, where the carmaker attributed a 28% rise in first-half sales to its recent groundwork.

Peter Schwarzenbauer, member of the board of management for marketing and sales at Audi AG, said: 'Over the past year in particular we have been investing considerable amounts in our brand and the dealer network in the United States. We are now reaping the rewards. This year, our aim is to break through the barrier of 100,000 cars in the United States for the first time ever.'

Audi says it's now on course for a new sales record in 2010 and expects to break through the million barrier again, like it did two years ago.

BMW has also seen a substantial growth in sales, with June's sales volumes up 12.2% to 143,157.

For the first half of 2010, the group saw an increase of 13.1% in BMW, MINI and Rolls-Royce sales, with a total of 696,026 units.

The carmaker says it made gains in virtually all markets during the first half-year, with sales in China, the American and European markets in particular reporting the strongest growth. On the product side, the BMW X1, 5 Series GT and Z4 models, together with the BMW 7 Series, were among the main growth drivers in the first half of the year. The new BMW 5 Series Sedan also got off to a strong start – roughly 25,000 models have already been sold since its European launch in mid-March.

Ian Robertson, member of the board of management of BMW AG, responsible for sales and marketing, said: 'In some cases, the automobile markets are recovering much faster than expected. We had a successful first half-year with retail growth of 13.1%, and were able to maintain our position as the world's leading premium manufacturer.'

He added: 'We aim to continue this upward trend in the second half of the year. Besides the new BMW 5 Series Sedan, a large number of new models, including the new BMW 5 Series Touring, the new BMW X3 and the MINI Countryman, will help us achieve this.'

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