Alphabet GB has named Ian Turner as its new chief sales officer under plans to drive strategic growth.

Ian Turner, chief sales officer at Alphabet GB

Turner is a familiar face to many in the industry and brings over 35 years in sales, marketing and product development roles. His background includes rising through the ranks at ALD Automotive, where he joined the operating board as corporate sales director in April 2013 and was later appointed sales and marketing director in December 2019.

Turner’s experience in providing smart and effective ways for customers to operate their fleets will be leveraged to shape Alphabet’s sales team, strategy and pipeline. He will also use his expertise in building strong relationships with customers to help them make the most from Alphabet’s wide range of flexible and multi-make mobility solutions.

He commented: “Being part of the BMW Group, which is a powerhouse in the automotive industry, Alphabet is an innovative organisation and well-placed to support customers through critical market megatrends; whether it be the transition to electrification, digitisation, or providing new product and services to offer customers greater flexibility.

“I believe data is key to how we can support this transition and consequently support customers to make informed decisions.

“It’s an excellent time to be in the automotive industry. Alphabet has great ambitions and I look forward to contributing to the group strategy to create even more opportunities,” he added.

Mike Dennett, chief executive officer at Alphabet, said: “We are thrilled that Ian has joined our team here at Alphabet. He brings a wealth of knowledge and experience, which will help to further strengthen our value proposition for our customers and drive business growth.

“The automotive industry faces some big challenges to enable the UK to meet its net zero target by 2050. However, Ian’s strategic orientation aligns perfectly with our mission, which is to support the mobility of our customers with products and services that evoke emotion and help to make a real difference.”