White paintwork no longer free option for 80% of best-selling new cars

That’s according to figures from cap hpi that follow recent SMMT data showing white has retained its position as the UK’s most popular new car colour for the third year running.

Cap hpi analysis of the new car market reveals that the only two models in the 2015 top 10, offer white as a no-cost option; the Audi A3 and the MINI Hatchback.

Among the models that are offered in white as a ‘premium’ option, the Ford Fiesta and Ford Focus are the cheapest at £250 extra. Next comes the Volkswagen Golf at £260 and then the Vauxhall Corsa at £275 for plain white, but metallic white comes at a premium of £545.

“It’s interesting to see that manufacturers have noticed the rising popularity of white cars here in the UK. As it’s become more desirable, it makes business sense for manufacturers to start charging extra for the snowy tones,” said Mark Norman, managing consultant and chief residual value optimisation analyst at cap hpi. “Buyers should be wary of paying extra for more unusual tones, just because they’re on trend now – for example the SMMT has reported that mauve, orange and yellow cars are in demand – as it could make your car difficult to sell once that colour goes out of fashion.

“It’s also interesting to learn that manufacturers change standard non-cost colours in different regions of Europe. For instance, the non-cost Fiesta colour in Germany is blue and they charge €200 extra for red or €150 for white. Their standard metallic charge is €565. In France they don’t charge extra for solid colours and standard metallic cost €500. In Spain Blue is non-cost, red and white cost €200 and standard metallic costs €425 and in Italy the standard colour is red, solid blue will cost you €300, white €400 and standard metallic €600.

“However, here in the UK, those that spent that extra £250 spent on a new Ford Focus or VW Golf two or three years ago, will get that back if they decide to sell in the current used car market, making it a sound investment. However, with so many white cars on the road today, that may not be the story by 2018. The trick is to avoid being caught out at the tail end of a colour trend, leaving you trying to sell a car in a colour that nobody desires anymore.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.