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VisionTrack and Lightfoot partner to enhance fleet safety solution

A new tie-up between driver behaviour technology specialist Lightfoot and video telematics firm VisionTrack will bring a “unique” suite of products to help accelerate driver safety and compliance.

L-R: Simon Marsh, managing director VisionTrack and Martin Kadhim, partnerships director Lightfoot

As part of the partnership, Lightfoot and VisionTrack products will now be available to be fitted together in a single installation, helping clients to save money and time. This includes the integration of VisionTrack footage into Lightfoot’s web-based Fleet Manager Portal.

According to Lightfoot’s partnership director Martin Kadhim, both companies’ focus on a driver-first approach makes the partnership “a natural fit”.

Kadhim continued: “VisionTrack products are proven to perform exceptionally well. Integrating our technology with theirs is a source of enormous pride for everyone at Lightfoot. It goes to prove that more and more providers in the fleet management industry are coming to appreciate the value of real-time feedback.

“Companies are tired of having to do all the legwork when they know there are technologies out there that will instantly and sustainably improve driving behaviour – removing the need for costly training and time-consuming data analysis. With VisionTrack, we are now able to offer an even greater service, one that is more rounded and more effective than ever.”

Simon Marsh, managing director of VisionTrack, continued: “Our approach is very much about prevention because today’s near miss, could be tomorrow’s serious incident. By understanding where fleet risk exists it is possible to take appropriate steps to minimise the impact, so we are teaming up with likeminded partners to continually innovate and better meet our customers’ technology needs. VisionTrack and Lightfoot possess complementary solutions that together can help fleets operate in a safe, efficient and socially responsible way.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.