Used car market could tip over in Q4 from rising volumes, warns VRA

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The current “healthy” used car market could deteriorate rapidly in Q4 due to a range of emerging issues, the Vehicle Remarketing Association (VRA) has alerted.

Larger defleet volumes are quickly coming down the line, meaning that the market could tip into oversupply

Marcus Blakemore, chair of the trade body’s Industry Trends Sub Committee, said the impact of the Autumn Budget, falling consumer confidence and larger defleet volumes were all risk factors.

And he added that there was a feeling across the trade that the current balance in demand and supply, and general positive conditions, could change quickly in a matter of weeks rather than months.

“At the most recent meeting of our committee, there were widespread worries around consumer confidence. The Government has spent a lot of time warning that there are hard times ahead and tax rises are widely expected in the Budget. This could dramatically reduce the propensity for people to make major purchases such as cars.

“At the same time, there are larger defleet volumes quickly coming down the line, meaning that the market could tip into oversupply, putting pressure on values and prices. It’s not quite a perfect storm but there is potential for the current, relatively upbeat situation to change before the end of the year.”

The higher volume of vehicles beginning to enter the market would also include an increased proportion of electric vehicles, about which dealers and consumers continued to be wary.

“When talking about the EV sector, it’s important to caveat that uptake of EVs continues to rise quickly, and that the market now appears stable, certainly compared to the convulsions of the last couple of years. Some dealers are now having a relatively good time selling EVs.

“Despite this, we continue to hear concerns from some independent dealers about EV volumes. They are aware that stock availability of petrol and diesel is already starting to decline thanks to company car buying trends and the ZEV mandate. They feel neither they nor their customers are prepared for electrification.”

Blakemore added that needs to be done to support these dealers through this process, helping them identify which EV models are most suitable for their audience and how to provide an educational sales process that enables consumers to find the EV and the charging solution that meets their needs – all of which is on the VRA’s radar.

The possibility that the positive market could continue into Q4 also remains though.

“While there are an unusually high number of risk factors present, it is not inconceivable that the Government has overmanaged negative expectations of the Budget and that once the new measures are announced by the Chancellor on 30 October, consumers feel relatively positive and soak up increased stock volumes.”

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.