Cooper Solutions has invested in FullCycle, the company’s recently launched customer data and acquisition solution.

Cooper Solutions offers financial management, fleet management, daily rate insurance provision, Benefit-in-Kind compliance, trade car disposal, and used car stock control, as well as having launched FullCycle

The appointment of Paul Smith as senior account manager and Bipin Shakya as senior software developer further FullCycle in a bid to encourage its rapid take-up by retailers across the UK. Cooper Solutions, which launched FullCycle, provides a suite of online solutions including financial management, fleet management, daily rate insurance provision, Benefit in-Kind compliance, trade car disposal, and used car stock control.

Paul Smith brings over 20 years’ retail experience, most recently as part of the new car management team at North Oxford BMW. Paul has extensive first-hand experience of Cooper Solutions products and their benefits, gained from representing Volkswagen, Audi, Ferrari, Maserati and BMW throughout his career.

FullCycle recognises the various stages in the ownership cycle for all customers, enabling dealers to identify future sales opportunities passing through their service departments which would ordinarily be missed.

Barry Cooper, managing director of Cooper Solutions, commented, “We continue to invest in the quality of talent behind our services. Bipin will play a key role in the development of FullCycle, ensuring we continue to deliver the best digital solutions for retailers. Meanwhile, Paul will be instrumental in ensuring our customers understand the benefits FullCycle can bring, its implementation within retail networks and building on retailer ability to reap greater profits and secure better customer retention.”