Toyota (GB) is continuing its work to build integrated fleet services with two new appointments for existing senior managers in its fleet team.  

The new appointments support Toyota’s work to offer a full range of services in a complete ‘One Toyota’ fleet ecosystem

The strategic new roles for Stuart Ferma and Neil Broad support the carmaker’s work to go beyond providing vehicles to customers to offer a full range of services in a complete ‘One Toyota’ fleet ecosystem.   

Ferma has taken up a new position as director, operational excellence, at Kinto UK – formerly Inchcape Fleet Solutions and now Toyota’s inhouse mobility brand.  

The new appointment follows his 3.5 years as general manager, Toyota and Lexus Fleet Services and forms part of the company’s work to strengthen links between the two businesses and develop a one-stop service for corporate customers.   

In his current role, Ferma has presided over record fleet shares for Toyota and Lexus and established localisation at the heart of the company’s strategy to create an industry-leading customer experience.   

Stuart Ferma becomes director, operational excellence, at Kinto UK

He commented: “During my time in the fleet team we have grown sales and market share and moved fleet into the mainstream of our business. The support we were given has been fantastic and testament to how we work together to achieve success. I am excited to be taking up this new opportunity with Kinto.”   

Neil Broad has returned to Toyota (GB) after 2.5 years on secondment to Kinto where he was responsible for the launch of Kinto One, a new generation of long-term, comprehensive vehicle leasing services for businesses and company car drivers.   

In his newly created role of general manager of One Toyota Fleet Services, his focus will be expansion of the company’s fleet services to include financing and management and mobility services, integrating the work of Toyota Financial Services (TFS), Toyota Insurance Services (TIS) and Kinto.   

Broad stats: “I have returned to Toyota (GB), armed with a much wider understanding of our businesses – TFS, TIS and Kinto – and the challenges and opportunities we face. In my new role I aim to take a lead in linking the companies together in meaningful and cross-functional ways.”