Toyota appoints BCA as consolidated remarketing partner from 2013
BCA will deliver a complete end-to-end service to Toyota, including inspection and collection, de-fleet, storage, refurbishment, inventory management, a range of sales systems and outsourced remarketing services.
BCA’s market-leading inventory management system (IMS) will deliver visibility and control of inventory throughout the supply chain for Toyota and will integrate services from all third party suppliers.
BCA will operate a bespoke inspect and collect programme, geared to Toyota’s new grading standards and will ensure a high quality of service for Toyota and Lexus customers. Logistics costs will be optimised through a centralised vehicle storage and refurbishment facility at Chipping Warden in Northamptonshire, where a new National Remarketing Centre will be located.
BCA will utilise a range of high performance remarketing channels to sell used Toyota and Lexus vehicles direct to the franchised retail network and approved non-franchised buyers integrating online (Live Online, Bid Now, Buy Now and e-Auction), Tele-sales and physical auction channels, supported with a multi-point marketing programme.
BCA has also developed a bespoke, branded Toyota and Lexus e-sales platform that will fully integrate with the IMS, allowing the Toyota and Lexus retailers to purchase vehicles instantly in a closed environment.
BCA spokesman Jonathan Higham, commented: ‘BCA are delighted to have won this tender to deliver across the board vehicle de-fleet and remarketing services to Toyota and Lexus in the face of some very stiff competition. Our entire strategy is based on generating greater engagement from the Toyota and Lexus franchised networks, leading to more buyers, increased demand for inventory and higher residual values, which in turn will generate an environment where customers will ultimately benefit from ever more competitive new vehicle finance rates.
‘BCA and Toyota have jointly written exacting service level agreements and key performance indicators that will drive business performance, measuring process efficiency and the value leveraged from the inventory in terms of days to sale, residual values and reduced operating costs,’ he added.
Iain McCall, manager, Remarketing Services Group at Toyota, commented: ‘Our tender process was detailed, comprehensive and consistent. We held lengthy discussions with some very impressive potential partners, but the decision to appoint BCA was unanimous. BCA not only exceeded our requirements in terms of quality, service, systems, people and processes, but also demonstrated impressive levels of innovation and a thorough understanding of Toyota and Lexus customers and retailers. BCA also presented their proposal via an extremely capable team and we now look forward to a mutually beneficial business partnership over the coming years.’