TomTom WORK to once more sponsor 2010 MPG Marathon
The event, which is being held 16-17 September, will again be sponsored by TomTom WORK, the division of TomTom dedicated to commercial vehicle fleets.
The firm is also highlighting how eco-driving techniques and safer motoring go hand-in-hand and, as such, will once more sponsor the "Safe Driving Award", which forms part of the two-day event. Each of the van entries will be equipped with TomTom WORK’s LINK 300 telematics system which blend satellite navigation with vehicle tracking and also allows the event organisers to monitor driver inputs to the brakes and steering, as well as monitoring speeding. These "driving events", such as harsh braking and steering, are recorded and graded using a star rating system according the severity of the offence, and reports are then generated to determine the winner of the Safe Driving Award.
Jeremy Gould, TomTom WORK’s sales manager, said: 'Safe driving and reducing fuel consumption are the most important issues for companies with vehicles, and this award encourages drivers to think seriously about how both go hand-in-hand. The link between the use of telematics with driver training and subsequent reductions in fuel use is well established with our own research showing savings of, on average, 16% across commercial fleets. We agree with respected motoring bodies such as the AA that these operational economies are associated with safer driving practises and when consistently employed will have a positive effect on accident reduction.'
'As organiser of the MPG Marathon,' said Ross Durkin, managing editor, Fleet World Group 'I’m delighted to have TomTom WORK as the provider of telematics in the event again this year. Past experience shows that the system offers a degree of robustness and reliability that fleet managers seeking additional control over their vehicles would find highly reassuring. Not only does TomTom WORK provide accurate record of each competing vehicle’s position and speed, but it also allows us to evaluate the driving style of those vehicles that are fitted with the LINK 300 system in order to judge which has been driven most safely. Given the direct link between safe and economical driving, any tool that allows fleets to monitor and control the way in which vehicles are driven must be seen as a major benefit.'
For more details on the 2010 MPG Marathon, visit: www.mpgmarathon.comFor more of the latest industry news, click here.