Van racking supplier System Edström has appointed James Cosgrove to the newly created role of UK sales manager for conversions.

James Cosgrove, UK sales manager for conversions at System Edström

Cosgrove has been with the company for almost seven years, during which he has served as area sales manager, covering most of the regions in the UK at various times. Previously, he spent 12 years working in the metrology industry for Mettler Toledo.

His new role will see him head up sales for the company across the UK, leading a team of five area sales managers.

The business said the appointment follows significant growth in sales over the past year, prompting a restructure of the sales team and the creation of a new role of UK sales manager for conversions to build on that success.

As UK sales manager, Cosgrove will be primarily responsible for the growth of the direct conversions side of the business, driving the throughput of fleet conversions at the company’s workshop in Corby, Northamptonshire.

“My priorities are to support the sales team in achieving their goals, focus on continuing to build strong relationships with our lease partners and making a sustained effort to raise our brand position within the industry,” said Cosgrove.

“We have a great product, a trusted brand and, most importantly, a strong team that is customer-focused,” he added. “These are very exciting times for the business as we maintain strong organic growth supported by an ever-expanding professional team and continued owner investment. It’s genuinely great to be a part of the journey!”

Commercial director David Sawford commented: “This new role will be essential as we look to continue our growth over the coming years. System Edström has gone from strength to strength, with sales increasing year on year, and we are confident this trend will continue under James.”