Chris Graham is the new managing director at Subaru UK, replacing Paul Tunnicliffe.

Chris Graham, managing director, Subaru

Chris Graham assumes his new role from today and joins from previously held commercial roles.

Prior to his appointment, Chris led the Citroen and DS Ireland business for two and a half years, where he is credited as having increased sales and performance of the Irish network. Chris was responsible for the strategic and tactical operations of the business, drawing from his 20 years of experience with IM Group as an importer in the UK and Europe.

Chris joins Subaru at a poignant moment, as the company rolls out the new XV and Impreza, as well as its latest brand campaign, “Better Where is Matters” all the while vying to become the UK’s fastest growing car brand this year despite a declining market.

Chris commented – “I’m looking forward to working together with the Subaru team and network to push the brand forward in 2018 and bring Subaru to the forefront of the industry. My vision for Subaru to become the fastest growing brand of 2018 is bold, it’s ambitious but most importantly its realistic.”

Graham’s predecessor, Paul Tunnicliffe, moves to become automotive development director for the IM Group business.