Spotify and UK insurance firm Allianz are turning down the tempo for a new campaign that encourages safer driving.

Allianz’s new campaign on Spotify aims to help drivers tune into a more mindful, more aware pace for better driving

‘Seat Belters’ is a free in-app experience for Spotify users that creates a personalised playlist featuring songs that have lower beats per minute (BPM).

Studies show that music can have a direct influence on how we drive. Songs with a fast tempo – over 120BPM – can subconsciously encourage drivers to speed up and change lanes more often. In contrast, music that matches the average resting heart rate – around 60-80BPM – is associated with calmer, more focused driving.

Younger adults are most inclined to stream music while driving and studies indicate that faster music can lead to increased heart rate variability, elevated mental workload and more unpredictable driving patterns.

Allianz’s new campaign on Spotify aims to help drivers tune into a more mindful, more aware pace for better driving.

Each playlist is unique, leveraging Spotify’s streaming intelligence to feature tracks by artists filtered for a safer tempo range.

The launch of the campaign has been backed by science-first content creator and music artist Big Manny alongside legendary Police drummer Stewart Copeland, who explain more about why music is vital for safe driving in a video here.

Matt Cox, Allianz UK chief claims officer, said: “The music we listen to can play a big part in changing our mood and actions, and it’s no different when we’re behind the wheel. Our claims data shows we can always do better when it comes to driving safe. We’re excited to work with Spotify and offer an experience which isn’t just personalised, but will potentially help keep the roads safer.”

To create a personalised playlist, visit https://open.spotify.com/site/allianz.