English Heritage has deployed six standout LCVs to kick off its autumn events season with help from new partner Alphabet.

Unveiled at the Grade I listed English Heritage property Wrest Park in Bedfordshire, the six Nissan Primastars are said to be “marketing magic on wheels”

Featuring an eye-catching branded livery and QR codes to promote the charity’s legendary events on the move, the new fleet of Nissan Primastar vans will promote the charity’s events on the move. They’ll also help to cut costs and emissions along the way as the charity moves to a more sustainable, efficient fleet.

The new vans are the first arrivals under English Heritage’s sole supply deal with Alphabet. The agreement was signed on the back of a competitive tender process through the Crown Commercial Service (CCS), which showed Alphabet was the perfect partner for English Heritage to overhaul its ageing fleet.

With no time to waste for the six new event vans, Alphabet recommended switching manufacturers to better meet the needs of the charity’s team while keeping lead times to a minimum.

The Nissan Primastars have also been designed to provide “marketing magic on wheels” thanks to Alphabet’s collaboration with LCV conversion partner Mediafleet. Alongside extra floorspace and upgraded safety technology, the LCVs also feature a “showstopping” livery to promote the charity’s events on the move, complete with QR codes for curious passers-by to scan for information.

Alphabet’s public sector team is now working closely with the charity to identify opportunities for optimising and streamlining mobility across the charity’s wider fleet, which currently includes a mix of owned, leased and rented vehicles.

English Heritage is also benefiting from the team’s electrified vehicle expertise, as it looks to build on its green credentials and transition to a more sustainable fleet with support from Alphabet every step of the way.

Danny Forrest, procurement manager at English Heritage, said: “We needed a mobility provider with a wealth of public sector experience who could deliver an efficient and cost-effective solution. Alphabet has operated as an extension of our team from day one, recommending process improvements and pinpointing areas where savings can be made as well as providing ongoing support to help us future proof our fleet. With a dedicated account manager and easy-to-use digital systems, we’re saving time and expense too.

“Speed really was of the essence for the rollout of our new event vans and Alphabet pulled out all the stops. The public sector team made sure the vehicles were sourced and specified quickly and that the changeover was convenient and straightforward. We’re thrilled with the livery and the vans have already been attracting lots of attention. Looking ahead, we’re excited to continue working with Alphabet and see the plans we’ve put in place for the rest of our fleet come to life.”

Andrew Parker, public sector account manager at Alphabet, said: “Juggling stretched budgets alongside the need to improve fleet efficiency and sustainability is a common challenge for public sector organisations. By gaining a solid understanding of English Heritage’s individual needs early on we’ve been able to streamline operations and make sure its future fleet provides value for money while helping the charity work towards their environmental objectives.”