Fleet World Workshop Tools
Car Tax Calculator
CO2 Calculator
Car Comparator
Van Tax Calculator
EV Car Comparator
BiK Rates Company Car Tax

Shell targets fleet drivers with fuel economy campaign

New research by Shell has found that 76% of drivers are not selecting a fuel economy fuel and are missing out on a range of other techniques for reducing the amount of fuel they use on the roads. The research, titled the Shell FuelSave Index, also found that 55% of drivers are not driving smoothly and only 53% drivers use the top gears frequently

In response to these findings, Shell has launched the Target One Million, which will include a series of interactive, online mini-games to help equip fleet drivers with the skills they need to become more fuel efficient.

The mini-games are fun and quick to complete, and the first one – Shell FuelSave Challenge – is available to play now at www.shell.co.uk/target1million.

Quentin Willson has joined forces with Shell to launch Target One Million. He said: ‘I'm proud to be helping fleet drivers and managers save fuel and reduce their company's fuel costs. The Target One Million mini-games are a fun way to learn, without putting in too much time. Saving fuel doesn’t have to be a hassle; it’s easy!’

For more details and to play the first interactive mini-game, visit: www.shell.co.uk/target1million

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.