Shell targets fleet drivers with fuel economy campaign
New research by Shell has found that 76% of drivers are not selecting a fuel economy fuel and are missing out on a range of other techniques for reducing the amount of fuel they use on the roads. The research, titled the Shell FuelSave Index, also found that 55% of drivers are not driving smoothly and only 53% drivers use the top gears frequently
In response to these findings, Shell has launched the Target One Million, which will include a series of interactive, online mini-games to help equip fleet drivers with the skills they need to become more fuel efficient.
The mini-games are fun and quick to complete, and the first one – Shell FuelSave Challenge – is available to play now at www.shell.co.uk/target1million.
Quentin Willson has joined forces with Shell to launch Target One Million. He said: ‘I'm proud to be helping fleet drivers and managers save fuel and reduce their company's fuel costs. The Target One Million mini-games are a fun way to learn, without putting in too much time. Saving fuel doesn’t have to be a hassle; it’s easy!’
For more details and to play the first interactive mini-game, visit: www.shell.co.uk/target1million