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Shell targets fleet drivers with fuel economy campaign

New research by Shell has found that 76% of drivers are not selecting a fuel economy fuel and are missing out on a range of other techniques for reducing the amount of fuel they use on the roads. The research, titled the Shell FuelSave Index, also found that 55% of drivers are not driving smoothly and only 53% drivers use the top gears frequently

In response to these findings, Shell has launched the Target One Million, which will include a series of interactive, online mini-games to help equip fleet drivers with the skills they need to become more fuel efficient.

The mini-games are fun and quick to complete, and the first one – Shell FuelSave Challenge – is available to play now at

Quentin Willson has joined forces with Shell to launch Target One Million. He said: ‘I'm proud to be helping fleet drivers and managers save fuel and reduce their company's fuel costs. The Target One Million mini-games are a fun way to learn, without putting in too much time. Saving fuel doesn’t have to be a hassle; it’s easy!’

For more details and to play the first interactive mini-game, visit:

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.