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SHB Hire awards tyre contract to ATS Euromaster

The deal sees ATS Euromaster become responsible for supplying, fitting, monitoring and servicing tyres for the fleet of 4x4s, LCVs, specialist HGVs such as traffic management vehicles and a range of more specialist options such as ATVs, variable message sign trailers and vintage Land Rovers dating back to the 1940s.

ATS Euromaster will fit tyres according to SHB’s tyre policy as well as to SHB Hire customer preference if required.

ATS Euromaster will also conduct extensive reporting and tyre husbandry to ensure SHB Hire gets the maximum life from its tyres, while customers enjoy the benefits of greater safety and fuel efficiency.

Servicing will be provided across the country, with ATS Euromaster also providing roadside rapid response for tyre-related breakdowns to SHB Hire’s customers as and when required to support periods of high demand.

SHB’s commercial director, Nicky Simpson, said: “We cover the entire country and our customers need a tyre partner that has the capacity and capability to reach them, wherever they are. ATS Euromaster fulfils that criteria and will ensure our customers get the very best out of their vehicles. With its network of centres and mobile service vehicles, it is easy for us to access expert assistance.”

Simpson added: “The level of care ATS Euromaster puts into reporting was another reason for selecting them as our tyre partner. We have an option of weekly or monthly reports according to preference, while the preventative maintenance that is carried out as a result of regular inspections keeps operating costs low and helps ensure we remain the popular and competitive choice for vehicle hire.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.