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SEAT UK breaks true fleet sales record in 2018

SEAT UK has announced its best-ever true fleet results, which saw it grow sales to 18,826 vehicles in 2018.

Seat's year-on-year fleet and true fleet sales grew by 14% and 42% respectively

The Leon was once again SEAT’s true fleet best-seller last year

The rise represents year-on-year growth of 27% in a sector that actually shrank by 8% and means that SEAT UK has been the fastest-growing car manufacturer in true fleet for two consecutive years, according to the brand.

The Leon proved to be SEAT’s most popular model in True Fleet with sales of 9,465. SEAT’s expanding SUV range was also popular, with the compact Arona and mid-sized Ateca achieving sales of 6,071 last year, ahead of this year’s launch of the seven-seater Tarraco. And as well as new models, SEAT’s popularity is being driven by initiatives such as its popular four-day test drive scheme.

The carmaker’s achievements were recognised last month at the inaugural Great British Fleet Event, which saw it secure the coveted Fleet Manufacturer of the Year award in the awards.

Speaking at the event – which also saw SEAT take the Best Fleet Supermini title for the Ibiza hatchback – Fleet World editor Martyn Collins said: “SEAT’s recent transformation is ongoing, with more brilliant new products such as the incoming Tarraco and its focus on putting fleet at the core of the business remains the same. The specialist team, strengthened dealer network, plus the web portals and four-day test drives raise awareness and mean sales are unlikely to slow down any time soon.”

Commenting as the new true fleet figures were published, Peter McDonald, head of fleet and business sales at SEAT UK, said: “Delivering a fleet programme which meets or exceeds the expectations of customers from SMEs to leasing companies and large corporate fleets is a big challenge. The results speak for themselves and we welcome the fact the industry values the relationship with our brand.

“We have a genuine desire to keep innovating to improve the fleet customer experience, introducing fresh products and initiatives which resonate with drivers and decision-makers.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.