Scott Hamilton-Cooper has been appointed managing director of AX Automotive, the accident assistance and aftercare division of AX.

Scott Hamilton-Cooper, managing director at AX Automotive

Previously director of sales and operations, Hamilton-Cooper will now lead AX’s next phase of growth with a clear focus on digital transformation to enhance the customer experience, across the firm’s automotive retail, insurer, broker and fleet partners and their drivers.

This will include the introduction of more self-service functions to increase efficiency and an omni-channel communication approach to provide seamless customer support at all touchpoints.

Hamilton-Cooper will also oversee the launch of a new customer app, which will give motorists instant access to all aspects of their case to help answer queries more effectively.

It’s the latest development within AX which has maintained continued growth and significant investment in leading technology to expand its product offering in the past two years, despite the challenges facing the wider auto sector.

Hamilton-Cooper added: “The business has undergone a significant transition during which we strengthened our portfolio of products by introducing transformative new services like AX Electric and our end-to-end incident management service, AX Motor Assist.

“I am very pleased to be stepping up to managing director of AX Automotive as we collectively embrace emerging technologies to cement AX’s reputation as a progressive business that is focused on delivering outstanding customer service.”