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RoSPA Road Safety Seminar to discuss black box technology and fleet drivers

Sponsored by Britax, the event will bring together road safety researchers, practitioners and policymakers and takes place 7th March 2013 at Conference Aston, in Birmingham.

With road fatalities showing their first increase since 2003, and with significantly reduced resources available for road safety, the RoSPA Road Safety Seminar will examine the potential for new technologies, engagement methods, and ways of working.

Among the guest speakers, will be Andy Price, practice leader – Motor Fleet, Zurich Risk Engineering UK, who will speak on black box technology with regards to at-work drivers.

Meanwhile Dr Adrian Phillips, joint director of public health at Birmingham Public Health and Birmingham City Council, will focus on road safety and the new public health framework. In addition Katherine Goodwin, senior strategic marketing manager at Scottish Government Marketing Unit, will discuss social media and its use in road safety marketing in Scotland, while Mark Bennett, technical support manager at Britax, will look at how the company uses different marketing techniques and social media to educate the public on child car seat safety.

The day's programme will explore the following themes:

  • The power of using social media to spread essential road safety messages
  • The benefits of adopting black box technology to record driver behaviour – especially young and at-work drivers – monitoring areas such as braking, acceleration and vehicle location
  • The implications that the new public health framework – centred on the new Health and Wellbeing Boards – will have on the setting and delivery of road safety objectives in England.

Kevin Clinton, RoSPA's head of road safety, said: ‘The increase in road deaths in 2011 and the continuing restrictions on public spending emphasise the need to develop new ways of delivering road safety.

‘Road safety practitioners are expected to do “more for less”, and this seminar will explore how new technologies, such as black boxes in cars, and new ways of working, such as using social media and helping public health practitioners and road safety practitioners to work together, to their mutual benefit, can be used to reduce death and injury on our roads.’

To book a place and to view the full programme, visit www.rospa.com/events/roadsafetyseminar/

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.