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Red Bull takes delivery of first petrol fleet vehicles

By / 3 years ago / Latest News / 1 Comment

Red Bull has deployed 42 new SEAT Leons for its sales force fleet, marking the first time the energy drink brand has used either petrol vehicles or SEAT models on its fleet.

Red Bull's new SEAT Leon fleet

A next-gen virtual reality handover introduced the energy drink brand’s first ever petrol fleet vehicles.

The Leon 1.0 TSI 115PS SE Technology models were chosen for their combination of whole-life cost, affordability and technology, including the new engine’s official combined figure of 64.2mpg and 102g/km emissions. These will play an important role in the high-mileage fleet operation for the firm’s young sales force of ‘Strikers’, who make multiple visits to supermarkets and retailers every day.

Peter McDonald, SEAT UK head of fleet and business sales, said: “We’ve seen our new Ecomotive petrol engines really resonating with businesses that previously might not have considered them. Now, without compromising on performance or its low-running costs, the new Leon can deliver an impressive 64.2mpg with the new turbocharged three-cylinder 1.0 TSI Ecomotive engine. With this level of performance across the range, depending on the business and its day-to-day operations, our new petrol engines can offer a seriously competitive fleet solution alongside their diesel counterparts.”

The Red Bull sales force have also benefited from a next-gen virtual handover using VR Gear and Samsung smartphones to take them through the features of their new car virtually.

David Oliver, procurement manager at Red Bull UK, commented: “When looking at our next fleet vehicle, we needed to make sure it fitted the bill as a fun, safe, comfortable and practical car, with technology to match, and the feature-rich Leon ticks all those boxes and more for our young drivers.

“The fact that our incoming Leons, which are another step up in terms of technology and safety, are effectively costing the company and employees less than our outgoing vehicle is the icing on the cake.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.