Andrews says that applications specifically designed to run on devices that have embedded push messaging can be used for a number of purposes: accurate mileage capture, instant feedback on preferred suppliers, vehicle safety checks to name but a few.

He also reports that driverConnex has seen strong interest from vehicle manufacturers, leasing companies and fleet managers keen to understand more about how push messaging can be deployed to support their driver and fleet managements operations.

As a consequence, the company has devised a series of white-label modular applications that can be tailored to meet the requirements of any organisation wanting to exploit this technology.

‘As with any new technology it is possible to get things wrong; “good push” is about relevant and timely communication and not bombarding the driver. At driverConnex we have invested lot of energy in getting this balance right and using this new technology to best effect,’ he said.

‘We have developed specific native applications, designed to specifically run on the device operating system platform, to address some of the key needs of the fleet industry. These include applications to capture all business travel and related expenditure and specific modules for grey fleet and pool fleet management – each one incorporating push messaging functionality.’