The company has undertaken a two-year project, collecting feedback from the fleet and leasing industry to find out how Porsche can be better integrated into the market.

A corporate sales manager was appointed in May this year, and the company has since been working to improve its information provision to leasing companies and residual value setters, including SMR data for the first time, allowing them to position the cars better.

Epyx 1Link went live at all Porsche Centres in October, alongside national menu pricing and a newly launched business section of the website containing contract hire examples for the entire range. A fleet of demonstrators has been made available to leasing companies to raise awareness of the reliability, performance and high residual values among key customers.

Jonathan Maynard, pre-owned and corporate sales manager, said the launch is timely. The Macan SUV (pictured) launches into a fleet-dominated sector in the first quarter of 2014, offering high performance and CO2 emissions of 164g/km for the diesel version. The Cayenne and Panamera, the latter now including a 71g/km plug-in hybrid variant, are also sold into fleet-heavy sectors, while improvements to Porsche’s presence are aimed at raising their profile.

But, says Maynard, the company isn’t aiming to dramatically alter its image in the UK. Sales are expected to be higher than last year’s 7,995 units this year, but less than 9,000 in 2014 even with the Macan added, and it will remain a retail-focused brand. The Macan also won't be offered with two-wheel drive.

‘We’re not about to embark on a massive new sales strategy; it’s very much a Porsche approach to corporate sales,’ he said. ‘We’ve never played our stakes particularly high within this sector, and we’ve not made it easy to do business with us. It’s not been intentional, but we’ve made it very difficult to deal with our product.

‘In the last four years our product range has changed completely and, with that, our appeal to the fleet sectors. We don’t want people to say it’s hard to deal with us, we need to make sure we’re not switched off.’