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Popularity of SUVs means fleets could struggle to hit targets, says Chevin

By / 5 years ago / Latest News / No Comments

The growing popularity of SUVs could mean that businesses increasingly struggle to meet cost and emissions targets, Chevin Fleet Solutions claims.


Ashley Sowerby, managing director, Chevin Fleet Solutions.

The fleet management software provider explains that even the most car-like of SUVs tend to have worse emissions and fuel economy than their equivalent hatchbacks or saloons by a margin of around 10-20% – and that there is a shortage of alternative fuel options such as hybrids and EVs.

SUVs are now the best-selling type of car in the UK and Italy. Analysis by Dataforce has forecast that they will overtake the compact car as the biggest part of true fleet sales in Europe within the next two years.

Speaking about the trend,  managing director Ashley Sowerby, said: “Many drivers like SUVs a great deal thanks to their commanding driving position, their road presence and the fact that they are perceived as something more interesting than a family hatch or saloon.

“This puts a lot of pressure on human resources departments and fleets to add these vehicles to their choice lists but it does create a general problem. SUVs are heavier and less aerodynamic than their conventional car equivalents and, as a result, tend to use more fuel and have high emissions.”

The result, Sowerby claims, is that some fleets were not pushing cost and emissions targets as low as they could if their drivers favoured hatchbacks and saloons.

“It creates a tension. For example, if you have a general sub-130 g/km policy, which many fleets do, it makes it difficult to offer a range of SUVs, as only a relatively small number fall into this category,” he added.

“In industries where attracting and retaining the right staff is tricky, there can be pressure to loosen targets, especially given the scarcity of hybrid and electric SUVs within the market.”

There appears to be no easy answer to this situation, Sowerby said, with much depending on the degree to which organisations were committed to environmental or cost objectives at a corporate level.

“One way, of course, is to track the cost and environmental impact of these vehicles in the real world using fleet management software, so that you can present information on a factual basis. At least then, policy decisions about which vehicles to offer can be made with high quality information to hand.

“However, it certainly seems that the popularity of SUVs presents a genuine conundrum for responsible fleets. It’s clear that the industry needs to focus on how to achieve best fleet efficiency amidst this trend.”

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Katie Beck

Katie joined Fleet World in 2012 as an editorial intern, following the completion of an English and American Literature BA from the University of East Anglia. She accepted a full-time position as an editorial assistant at the end of the internship period, and was promoted to the role of features editor in 2014. She works across the magazine and website portfolio, and administrates the social media channels.