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Philips enters dashcam market

The entry-level ADR 610 and ADR 810 bring a number of common features, including Automatic recording which commences as soon as the vehicle is started up; Collision detection & emergency file protection so that, if an accident happens, an emergency date and time-stamped video sequence is automatically saved, to secure the evidence and prevent overwriting. This works in conjunction with instant replay to clarify responsibility on the spot.

Footage is captured in full 1080 high definition and both units offer clear low light images and good night visibility thanks to the use of advanced sensors.

Footage can be played back through an LCD screen with built-in playback software for real-time viewing on the spot.

Both models also have a fatigue index, which shows the evolution of driver’s fatigue, alerting the driver both visually and through sound when the driver needs to take a rest. 

The ADR610 has been designed to help prevent the driver’s vision being obscured, as it fits behind the rearview mirror and when driving at night the LCD screen automatically turns off, for added safety.

The ADR810 is marked out with a 156-degree super-wide angle camera with wide format 2.7” inch LCD screen (as opposed to the 150 degree lens and 2” screen on the 610) and Emergency EasyCapture through two easy-access emergency recording buttons – one clearly identified on the device, and one on the cigarette lighter adaptor.

“Philips approach to dash-cams is to come in with products that have features directly relevant to the needs of the motorists and the situations that they are designed for,” said Richard Armstrong who is responsible for sales and marketing of Philips Automotive Products in the UK. “Philips is renowned as a top brand in the audio-visual market and these products reflect the quality standards for which Philips is well known. People buying a Philips dash-cam will be sure that they are getting a product which is really fit for purpose."

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.