Peugeot has launched what it claims to be the world’s smallest car dealership as it puts the focus on its online purchase system.

Peugeot unveils world’s smallest dealership

Located in a London phone box in Russell Square, the dealership can be accessed by customers using a special code from http://www.peugeot.co.uk/russellsquare. They can then use a tablet connected to Peugeot’s ‘Order Online’ e-commerce portal, where they can browse, configure, finance and order a new car. Customers can also visit a conventional dealership for a test drive.

The dealership is open between 7am and midnight every day until the end of this month.

David Peel, Peugeot managing director, said: “We recognise that the retail landscape is ever-changing and consumers like to have the freedom and flexibility that comes with browsing online, without the pressure of having to negotiate or make snap decisions. Order Online puts our customers firmly in the driving seat, allowing them to chop and change what they want and make a decision in their own time, in their own space.”