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Ogilvie Fleet to offer daily rental as standalone solution

The firm said its daily rental business has seen turnover nearly quadruple to £3.5m a year following the appointment of daily rental manager Ian Bennett in 2013.

In addition, Ogilvie Fleet has also introduced its own fleet of around 130 vehicles – comprising early-terminated leased vehicles from a wide cross-section of makes and models – to offer a flexible lease product.

To support further growth Ogilvie Fleet has now recruited Mike Yardley to the newly created post of daily rental sales manager. Yardley joins from Enterprise Rent-A-Car where he spent seven years having joined on the company’s graduate management training scheme, eventually becoming business rental sales manager covering North, East and West Yorkshire.

Commenting on the appointment, Ogilvie Fleet operations director Jim Hannah said: “Ian and our daily rental team has been phenomenally successful in building up the business. Ian’s role has to date embraced both operations and sales and the volume of business means we are now at the point where we have recruited a dedicated sales manager.”

Presently Ogilvie Fleet daily rental solution is only available to its contract hire and leasing customers, but it is planned to roll it out as a standalone product following Mike Yardley’s appointment while simultaneously expanding the sales team.

Ian Bennett will continue to lead the seven-strong team but will focus on managing daily rental operations. Meanwhile Ogilvie Fleet expects to further strengthen its dedicated daily rental sales team as future growth demands.

Jim Hannah continued: “We repeatedly hear from customers that they are fed-up with the inconsistent levels of service they receive by going direct to daily rental suppliers. If we encounter vehicle delivery, availability or condition issues with one rental provider we simply move orders to another provider. Additionally, when customers ask if we can help they are delighted to find that our short-term hire quotes are more competitive than they were able to source themselves.

“The daily rental solution we are able to offer is a win-win for both Ogilvie Fleet and our customers.”

Forecasting that the volume of business generated by the daily rental team could reach £5m within the next two years, Jim Hannah continued: “We are confident that demand for our daily rental product will continue to grow and we will strengthen the sales team as required to meet that demand.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.