Niche not volume plans for Vauxhall ADAM
The ADAM is based on a downsized version of the next Corsa platform, as found in the Chevrolet Aveo, and joins a 23-model range refresh planned by 2016. But, unlike newcomers such as the Mokka which are predicted to become the second biggest seller in its retail line-up, ADAM isn’t aimed at large sales growth.
Predominantly a retail car, only 20% of UK ADAMs will be sold to fleets, largely to user-choosers. Starting at £11,255, it’s priced higher than the Corsa and its main rival the Fiat 500, but the focus is on personalisation with a plethora of colour, wheel and decal options on offer to make each car unique.
Engines at launch will comprise a 1.2 and 1.4-litre petrols, the latter including two power outputs, which return 56.5mpg and 55.4mpg and emit 118 and 119g/km CO2 respectively. There will be no electric version, despite early tests, and no diesel, but in the near future ADAM will be the first to gain Vauxhall’s new direct-injection turbocharged petrols and a new six-speed gearbox, which should reduce CO2 further.