ATS Euromaster has appointed Kel Monstad as territory sales manager as the business looks to expand its account management footprint.

Kel Monstad, territory sales manager at ATS Euromaster

Monstad brings previous experience in the rental sector as well as a background in area sales management.

He will be responsible for the account management of medium-sized customers in the south-central region.

A keen sportsman with a BSC in Sports Education and Sports Science, Monstad is a qualified lacrosse referee and coach as well as holding coaching qualifications in rugby, dodgeball and fitness instruction.

Jason Chamberlain, commercial director at ATS Euromaster, said: “This new appointment will help develop sales across our car business.

“We have chosen an excellent manager with experience primarily outside the automotive sector to bring refreshed skillsets to the business. I look forward to seeing him develop our customers’ experience, as well as his career, with us.”