Drive Software Solutions has promoted director of sales and marketing, Simon West-Oliver, to the newly created role of marketing director.

Simon West-Oliver

The role will see West-Oliver take on responsibility for driving a marketing strategy targeted at achieving sustainable growth and accelerating the brand towards its 5% UK market share goal.

West-Oliver has nearly 30 years of automotive technology marketing experience. In 1988 he launched the FOCIS (Fleet Operators Computerised Information System) within the standalone micro-based solutions space. He also helped drive the use of fleet telematics and fuel management solutions with Tektronix and the Euro group. West-Oliver joined FCS Computer Services in 1996 to launch the Drive product before becoming sales and marketing director for Kewill/Swisslog and managing director of OBS.

Martin Drake, one of the founders of Drive Software Solutions, said: “Simon’s profile and wealth of industry experience has been critical to the development of Drive Software Solutions, enabling us to expand and evolve as a business. Our Drive technology has been so successful in transforming the performance of the vehicle leasing businesses who have implemented it, that the next phase in our growth is going to be very exciting.”