A new digital SMR platform that connects drivers, fleets and third-party suppliers has secured a seven-figure investment.

ViSN provides a single platform to manage SMR for fleet companies of all sizes and is intended to shake up the market

Developed by automotive digital solutions firm Digital Innk, ViSN provides a single platform to manage SMR for fleet companies of all sizes and is intended to shake up the market.

Said to bring a broader ecosystem of tools than those offered by established players, it provides support for any fleet car-servicing requirement, from tyres to repair, using AI to create a fast and efficient process.

The Series A round of funding will support the rapid roll-out of the technology, initially in the UK but also globally; the company says it will take an aggressive approach to grow market share by delivering new technologies and competitive pricing models.

CEO Angela Montacute said: “The ViSN platform will offer fleets a more efficient way to manage in-life operations. The AI-driven technology will create cost efficiencies across the life of the vehicle and directly benefit the bottom line. Our new funding means we are well-positioned to rapidly grow our market share in the UK and beyond.

“A number of fleets have already tested our technology and reported great feedback from drivers who like the app-based self-serve functionality.”

Digital Innk has also appointed Martin Drake as chief commercial officer. Drake brings several decades of experience in the fleet industry, most recently devised and launched the ODO SaaS platform. He joins chief technology officer Scott Christie, who has led global automotive technology projects.

The ViSN platform provides users with real-time management information and a single platform that connects the driver, in-life services, EV charging and payment integration, driver services and customer communication. It also drives efficiency by enabling customers to self-serve everything from repairs to driver compliance. Regular updates will roll out latest advancements and respond to customer feedback.

Early trials are said to have demonstrated significant efficiency savings and customer relationship management across the vehicle life cycle.

Montacute concluded: “Thanks to our technology, fleet operators can now automate a large part of their in-life operations. It creates a better experience for the driver and drives efficiency across all operations. We believe we have built the next generation of fleet software.”