The project will be led by fleet management and risk specialist Jane White, who joined the company last week and will look to improve existing products and create others from scratch.

She said: “I’m looking at the company’s fleet and risk management provision to find out where current services can be improved and what needs to be developed.

“Motiva already provides several fleet management services and does it well, particularly managing the in-life service, maintenance and repair elements.

“But there are some major opportunities to improve the package and it needs to be developed in certain areas.

“Our aim is to create a far-reaching and bespoke range of services that will rival the best in the business.”

White said is planning to put her extensive knowledge and experience gained during 17 years in the industry to good effect.

She added: “I know the sector very well and understand the ever-changing demands of an efficient, compliant and commercially sustainable fleet operation.

“So I know what’s needed to get Motiva where the company wants to be.

“I’m working to a tight timescale and I’m confident that we’ll build our infrastructure in order to ensure our new service provision is manageable, sustainable and delivered effectively.”

She added that has already identified a host of potential opportunities for the company.

She added: “Services such as effective mileage capture, consolidated management information and compliance control are areas of huge potential.

“We can also further develop our offering to include things such as invoice management, cost validation and grey fleet control.

“The long-term goal is to create a dedicated range of services so robust that we can provide bespoke, total fleet management for all our clients – whether they’re used as stand-alone products or inclusively as part of a complete package.”

The re-launched range of services will be introduced alongside an IT system, due to go live at the company’s Stoke-on-Trent headquarters in April/May.

Peter Wright, sales and marketing director, added: “The company has come a long way in a short space of time and it’s growing very quickly.

“We’re determined to maintain this rapid growth without losing the customer-focused approach that helps Motiva stand out from the crowd.

“We want to create a first-class, all-encompassing service that will encourage customers to use us for their entire fleet management needs and Jane’s input and drive in this development phase is a crucial part of that plan.”