The company said the move is further demonstration of its ongoing focus on the importance of digital in the future of the business.

Flesher brings with him a wealth of digital experience gained from more than 15 years in marketing and digital roles across the retail, financial services and automotive industries.

Working in the marketing team, Flesher will spearhead the ongoing shaping and defining of Manheim’s digital transformation; helping to deliver a clear, customer-focused digital strategy that underpins the organisation’s business goals.

Flesher said: ‘Looking ahead, our challenge for the future is simple. We want to provide our customers with a greater amount of choice, allowing us to utilise our channels in the way our customers want to use them. We also recognise the importance of making the best use of our data to ensure the consumer experience is seamless, relevant and personalised. Above all else, we want to make digital the enabler that brings physical and online worlds together. I’m looking forward to meeting these goals as we enter a new year, but 2015 is just the start of our journey!’